The man behind the curtain
Hello! I’m Jay, a digital product designer dabbling in the world of UX & Product design. I design products that change user behavior—not just interfaces.
Anyone can say “reduce clicks.” It takes real UX thinking to differentiate a product by understanding user motivation, constraints, and hesitation—and designing systems that guide people to meaningful outcomes.
For over 10 years, I’ve worked across SaaS, enterprise, and e-commerce, focusing on first-use experiences, dashboards, and operational workflows. I’ve helped teams onboard users faster, reduce costly errors, improve conversion, and scale design systems without creating UX debt.
I’m drawn to complex, fast-moving products where clarity matters and friction has real consequences. I work closely with product, engineering, and data to turn ambiguity into simple, measurable wins.
If this resonates and you’re ready to build something meaningful together, let’s get in touch.
