Trippal is my senior thesis project I worked on to address the distracted driving epidemic. This heads up display acts as the operating system for your iPhone while driving in a vehicle. I also wanted to address it in the context of shared vehicles such as Zipcars, Turo, etc.
- • Prototyping
- • Information Architecture
- • Branding
- • User Research
Here is an exploration I did on the identity design.
This operating system would handle your calls, text messages, Zipcar reservations and more. I kicked off this project by doing card sorting sessions with people that admittedly text and drove on the road, and designed an easier and safer way to stay connected to friends and family.
After getting an idea for the true needs of my personas I mapped user journeys and identified the different level of context switching involved.
I designed and coded the product landing page that walks through what Trippal is and what the core features are.
I filmed and edited a video prototype as a proof of concept on how Trippal could help address texting and driving situations.