Onswipe Web Redesign

Overview

Onswipe is a cross-platform publishing platform. Over a period of two months, I worked with the cofounders and lead designer to define the overall look and feel of the Onswipe website redesign. The challenge here was to redesign the website in an effort to tell a more vivid story about the brand and increase publisher sign-ups.

 

Role

  • • User Experience
  • • UI Design
  • • Content Strategy
  • • User Research

 

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    My role in redesign project included doing a full content audit of the content, engage stakeholders in participatory brainstorming sessions and conceptualize the design. I translated research findings into design recommendations and created mocks for the overall look and feel. We also engaged in participatory sessions with the co-founders, business development teams and from that began concept testing different approaches for our landing page redesign.

     

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    Onswipe (20131214)
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