- • User Experience
- • Information Architecture
- • Content Strategy
- • User Research
I led a team of 3 designers and a product manager to articulate the user stories and the core jobs to be done for a product landing page and user account settings experience. In addition to helping the web team, I led the mobile efforts to create the onboarding user experience collaboratively and helped the team strategize on how to best engage users from the moment they launched the app.
Competitive Analysis for Mobile Onboarding UX
Product Landing Page
Subscription Management Page
In an effort to retain users on the subscription we bundled other subscriptions before the user made a final decision on canceling their subscription.